Olive Juice

P. Diddy is on Twitter, and explained the tool to Ellen on today’s show. In summary:

“…on twitter i can type in on my blackberry, my twitterberry, and say ’sitting with Ellen right now’…”

Ellen: “and 100,000 people know that? tell them I said hi”  

“I put out positive mantras and positive energy …. like, if you are chasing your dream you arent running fast enough, run faster! …For celebrities it helps us take the power back…. if there was a comment or rumor i could twitter it up.”

Ellen: “Do I call it a twit? are you twitting of you’re doing it?”

AND! Now there’s P. Twitty TV (hahah). Life Streaming Diddy!

Yesterday Arron and I made our way to the 11th Annual MIT Venture Capital Conference, to check out the Entrepreneur Showcase where thirty early-stage businesses from sectors including information technology, healthcare and clean technology exhibited their business vision and technology prowess. 

Three companies in particular caught my interest; in no particular order:

1 – Artaic – Innovative Mosaic http://artaic.com/
“Artaic is a full service provider of turn-key mosaic projects, from concept through installation. The creation of mosaic is brought to a new level, where art meets technology to make the medium more sophisticated and accessible.” 

2 – Delfigo Security http://www.delfigosecurity.com/
“Delfigo Security is the first in the identity and authentication industry to develop a solution using behavioral characteristics as markers in identity authentication. Our solution uses artificial intelligence based algorithms that uniquely identify users based on multiple factors including keyboard biometrics, geospatial metrics, system parameters, and reflective thinking.”

3 – Movolu http://movolu.com  
“This new advertising network is built for the mobile platform – the application is quite simple. Movolu leverages location information to enhance the mobile experience and connect businesses with customers in their area.” A detailed review can be found at http://nicholascifuentes.com/.

At times I do over-prepare and plan, yes, however the camp-out ended up being our surefire ticket to getting the new iPhone on release day. Which I *needed* as I’ve been phone-less for a week, and without mobile e-mail for 3 months. Our friend Matt Emmi from One Button set up Rock Band in a smart car, so entertainment throughout the night was provided, along with sugary goodies and mini-kegs. A Zero-Gravity chair served as my bed, donuts served in the early morn by Krista Paul of The Trip Door, and by 2pm the iPhone was in my hands.  

Although FOWA has hardly come to an end (double-days of Nikki Beach parties beginning tonight!), and tomorrow I’ll be winning the MacBook Air… however, some notes on todays happenings.

Kathy Sierra opened with a keynote “Creating Passionate Users” and cognitive seduction, stating the seemingly obvious but so often overlooked methods for relating to people and engaging users in exceptional experiences. Kathy spoke of our duty towards humanizing technology, getting people to meet – offline, while making more usable/human software. Develop easy-to-master-FAST apps, leaping to the “passion threshold”, where users are able to be great at what they *do* with the tool. It’s not about the tool. It’s about what the tool allows them to do. Get through to feelings and legacy brain. And place a “WTF” button nearby for your site’s users.

Blaine Cook, Twitter Engineer, held together his whimsical panel throughout audience notifications that Twitter was, no surprise, down. Cook warned of feature creep and the importance of adding what users *strongly* request, keep it clean, open APIs, and “use and love” the app you are creating. If you don’t love the service, others won’t either.Leah Culver, Pownce, followed, also pressing “opening code” as a top priority for any web service. 

Microsoft showcased the ever-awesome Photosynth, and a rad 3D maps application, which I didn’t catch the link to.

A panel pointing “what makes the next great startup”: Brilliance, team, confidence/ambition, depth of knowledge/research/ capital structure/right vw/legal issues, open!, distribution, extremism, and of course serendipity.

Remember the Milk’s Emily Boyd presented a quite enjoyable panel on FTM’s birth and lifespan, $0.19 budget, and various interface options (including the iPhone, yet available to the Aussies) (and a hacked GMAIL! love it). 

Off to the party, hosted by Scrapblog!  

Considering that Jobs started as a hacker himself fudging AT&T systems, why ‘o why doth they make it such a daunting task to develop 3rd party apps for iPhone. I’m losing sleep tonight setting up the SDK. I will prevail.